"The marketing plan". In summary marketing is the activity: definition of demand; the optimal price; advertising; sales channels and sales promotion, the formation of public opinion about products and about the company. On the basis of knowledge of the potential demand need to form a pricing policy. For this it is necessary to define their position on the options. So, if a company interested in quick profits in order to return the funds obtained on credit, then you can set a high price level. When the enterprise is interested in the gradual expansion of the market, initially you can make a price reduction. These actions are called "penetration price policy".In addition, the marketing aims Novosibirsk hotels for organization advertising. For the success of this activity you should use different options. For example, to combine advertising in mass media (radio, television, Newspapers and magazines) advertising through brochures, letters, displays, etc. Making the plan for marketing, you should still consider the distribution channels and to choose the most suitable option for this company. In addition, you must consider the clearance of goods and packaging to solve two tasks: to preserve the properties of the product and to attract customers. The marketing plan should provide additional services to consumers. For example, a discount with the prices of the goods constant buyer Secure Shuttle Transport program; prize regular consumers; creation of additional devices (for vehicles).
Section 5 – "production Plan". When drafting this section, be aware that for small businesses the plan is often two to three years, and for large enterprises - for a period of five years. In the process of production planning, consider the following questions: what building will be organized the production? Need what equipment? What are the OEMs? What is required and what raw materials suppliers? How will the supply of raw materials (finished product)? What is the scheme of the industrial or commercial flow? What are the costs of production and what is their dynamics? How to better organize quality control and what control methods should be used?
Section 6 – "Organizational plan". When forming this plan is recommended to address the following issues: what cheap apartments in Novosibirsk on a daily rental and what will be the legal form (socio-economic) and what is planned the size of an enterprise? There will be production in the same enterprise or will need branches, or more efficient to create product lines jointly with other businesses and organizations? What needs HR staff with accounting professionals and workers? What will be the organizational structure of the enterprise including departments, services and shops? What is the remuneration system and what are the options of material incentives will be applied? Section 7 – "Legal plan". This section is particularly important for new enterprises. In the preparation of the legal plan are encouraged to answer the following main questions: What organizational and legal form (ownership) is preferred for the enterprise? What are the prospects for changing the shape of the enterprise while growing the business? What legal problems can arise with creditors, suppliers and consumers and what measures were planned to address them?
Section 8 – "risk Assessment". In preparing this section, it is recommended first of all to analyze, classify and assess the likelihood of possible risks. In the process of risk analysis it is useful to classify them into two groups: connected and not connected to commercial activity.To non-commercial risks often include those associated with: natural-climatic factors; human nature (such as illness or accident); the impact of scientific and technological progress, etc. The commercial risks include: demand and reduce sales; the failure of suppliers or their bankruptcy; traffic problems; bankruptcy creditor financial institutions; currency fluctuations, etc.
After analysis and risk assessment should consider the minimization of losses from risks. For this you may use the following methods:
- the company to create a risk Fund to reduce potential damage;
- to study previous similar business activity of enterprises and to identify the causes of risks, striving not to repeat the mistakes; - to create social programs; - to provide insurance.
When arranging insurance it is necessary to consider that the company paid insurance premiums - this is the price you pay for their safety and for peace of mind. the
Section 9 – "Financial plan". According to experts, the financial plan is a key section of the business plan and calculated on the results forecast of the production and sales of products. Most often the financial plan comprises three main documents: - the report on profits and losses; plan – balance; - the report on movement of funds.
The profit and loss account reflects the economic activity of the enterprise in the current period of the project, with the help of this report you can determine the size of company profits over a certain period of time. The plan – the balance sheet shows the financial position of the company at the end of the calculated period of time. From the analysis of this document can be conclude that the growth of assets and sustainability financial position of the entity in a specific period of time. The statement of cash flows reflects the formation and outflow of cash and cash balances of an enterprise in the dynamics from period to period. Based on the results of these three documents analyzed photos of the city of Novosibirsk and select one of the schemes of financing the project. Typical funding alternatives (in addition to the personal sources of the entrepreneur): - due loans: commercial banks, public financial institutions, other enterprises, etc.; - by issuing shares; - leasing.
Along with this, it is recommended to analyze the efficiency of the investment project on the basis of indicators: - financial condition of the company; - efficiency of investments.
More analysis of the effectiveness will be discussed below along with the process of implementation of the business plan. It should be noted that in the preparation of the financial plan is an important element of profit planning. Central in the planning of profit is the calculation of "breakeven". Its significance is that it is on the chart of revenue, costs and number of products highlights the areas of gains and losses. Based on the analysis of "apartments for rent Novosibirsk" and this chart you can calculate this amount of product when costs are offset by income when the income is zero, but there are no damages, and further the production and marketing of products starts already a profitable production. After the development of all major sections of the business plan, please complete Section 1 "Purpose and basic content of the project." Cover sheet business plan should include the following basic information: the name and address of the firm, names and addresses of the founders, the essence of the proposed project, project cost, financial projections. Businessman or need to write a business plan, or participate in its development together with the experts, or well versed in it, if the business plan will be drawn up consulting firm. the
In 1.3. The process of implementation and evaluation of the effectiveness of the business plan There are four major groups of metrics evaluating the effectiveness of the business plan. The first group is the indicators of commercial effectiveness, taking into account the financial implications of the implementation of the plan to its direct participants. Criteria of commercial efficiency of the investment project are: 1. financial viability of the business plan; 2. economic efficiency of investments.
In The main problem in determining the financial viability of the project – evaluation of its liquidity. Under the liquidity refers to the ability of the project (the company) on time and in full to meet existing financial obligations. The latter includes all payments related to the implementation of the project. The second direction of the commercial estimation of investment project is to hire apartments for rent (performance evaluation). In conditions of perfect competition the criterion of efficiency of the investment project is the level of profit earned on invested capital. In this case, the profitability, the profitability or the profitability should be understood not just capital gains, but this rate of increase, which, first, completely compensates for the common (inflation) change in the purchasing power of money in the period under review, and secondly ensure a minimum guaranteed level of profitability, and thirdly, it will cover the investor's risk associated with the project. This is calculated a number of indicators: – ROI (own, borrowed) capital: (1)
where RC – the return of the invested capital; P – profit of the enterprise; VK – the amount of capital invested. – internal rate of return (IRR). This is the rate of discount at which the value of the following effects equal to the above investments: , (2)
where RT – the result from operations at the T-th step of calculation; ZT – expenses in T-th step of calculation without investment apartments for rent;
Avn – internal rate of return;
In CT investment at T-th step of calculation;
In d – the discount factor;
In the t – calculation step.
– net present value (NPV). Is the present discounted value of future effects, minus the cost of investment expenses: the